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  <titleInfo>
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    <title>plan de marketing en la practica</title>
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  <name type="personal">
    <namePart>Sainz de Vicuna Ancin, Jose Maria</namePart>
    <role>
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    <publisher>ESIC Editorial</publisher>
    <dateIssued>1996</dateIssued>
    <edition>3.ed.</edition>
    <issuance>monographic</issuance>
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  <language>
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    <extent>348p.</extent>
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  <note type="statement of responsibility">DYTG</note>
  <subject authority="lemb">
    <topic>Mercadeo</topic>
  </subject>
  <subject>
    <topic>Planificacion del mercado</topic>
  </subject>
  <subject>
    <topic>Estrategias de mercadotecnia</topic>
  </subject>
  <subject authority="lemb">
    <topic>Oferta y demanda</topic>
  </subject>
  <classification authority="lcc">HF</classification>
  <identifier type="isbn">8473561201</identifier>
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