@book{246871,
	author = {Clancy Y., Kevin J. and Shulman, Robert S.},
	title = {La revolucion del marketing : un manifiesto revolucionario para dominar el mercado},
	publisher = {Vergara,},
	year = {1994.},
	address = {Buenos Aires :},
	note = {Subtitulo tomado de la caratula.}
}