Loewenstein, George creator edt edt text Oxford, N.Y Oxford University Press 2007 2009 monographic eng

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671 páginas 1. Because It is there: the challenge of mountaineering...for utility theory -- 2. The economics of meaning -- 3. The fall and rise of psychological explanations in the economics of intertemporal choice -- 4. Adam Smith, behavioral economist -- 5. Experimental economics from the vantage-point of behavioural economics -- 6. The psychology of curiosity -- 7. Social utility and decision making in interpersonal contexts -- 8. Explaining the bargaining impasse -- 9. Preference reversals between joint and separate evaluations of options -- 10. Coherent arbitrariness -- 11. A bias in the prediction of tastes -- 12. Mispredicting the endowment effect -- 13. Projection bias in predicting future utility -- 14. Anticipation and the valuation of delayed consumption -- 15. Anomalies in intertemporal choice -- 16. Preferences for sequences of outcomes -- 17. The red and the black -- 18. Out of control -- 19. Risk as feelings -- 20. Investment behavior and the negative side of emotion -- 21. Heart strings and purse strings -- 22. Separate neural systems value immediate and delayed monetary rewards. Incluye referencias bibliográficas e indice. Economía - Aspectos psicológicos Comportamiento del consumidor Preferencias de los consumidores INV 9780199257089 090126 20260507085632.0 1120467