@book{494776,
	author = {Gutierrez Hurtado, Juan Alejandro and Bravo Pelaez, Oscar},
	title = {Estrategias de producto : una estrategia del nuevo milenio},
	publisher = {MST.V & Video,},
	year = {2000.},
	series = {Videocoleccion Empresarial},
	address = {Bogotá :}
}